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How to Create and Send a Post-Event Survey

Gathering feedback after your event is an effective way to measure success and identify areas for improvement.

Jess avatar
Written by Jess
Updated this week

EventCreate offers two options for sending out post-event surveys: sending an external survey link or creating an additional form directly within EventCreate.

This guide walks you through both methods.

Option 1: Create an Additional Form to Capture Survey Information

You can build a form directly on EventCreate to collect survey responses from your attendees.

Steps to set up an additional form:

  1. Follow this guide: How to Add Additional Forms

  2. Customize the form with the survey questions you want to ask.

  3. Once your form is ready, you can link it to any email template. To do this:

    • Go to Share & Tools > Emails/Invites

    • Click on the Templates tab

    • Create or edit a template and direct the button to your additional form

Quick Demo: Watch here


Option 2: Use an External Survey Link

If you already have an external survey (like Google Forms, Typeform, or SurveyMonkey), you can email the link to all attendees via EventCreate.

Steps to include a survey link in an email template:

  1. Go to Share & Tools > Emails/Invites

  2. Click on the Templates tab

  3. Create a new template or edit an existing one

  4. Add the external survey link in your email body or link it to a button

Quick Demo: Watch here


Linking Your Survey Form in an Email Template

Whether you created an additional form or are using an external link, you can direct attendees to it via a follow-up email.

  1. Go to Share & Tools > Emails / Invites.

  2. Open the Templates tab.

  3. Create a new template.

  4. Add:

    • A URL link if you’re using an external survey, or

    • A button that links directly to your additional form

  5. Save the template and send it to your attendee list.


When to Use Each Option

Use an external survey if:

  • You already built the survey in another system

  • You want advanced analytics not available inside EventCreate

Use an additional form if:

  • You want to keep everything internal to EventCreate

  • You prefer simple, fast, built-in survey collection


Pro Tips: Design & Boost Response Rates

  • Keep it short: 5–10 questions is ideal. Attendees are more likely to complete a brief survey.

  • Ask meaningful questions: Focus on actionable insights—what worked, what didn’t, and suggestions.

  • Use multiple question types: Mix rating scales, multiple choice, and open-ended questions to get both quantitative and qualitative feedback.

  • Personalize your email: Address attendees by name and thank them for participating—it increases engagement.

  • Set a deadline: Giving a clear cut-off creates urgency. Consider sending a reminder email to those who haven’t responded.

  • Incentivize participation: A small reward (discount code, free resource, or entry into a giveaway) can boost completion rates.

  • Analyze and act: Share insights with your team and incorporate feedback into your next event to show attendees their input matters.

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