Overview
You can easily track your event website’s traffic and conversions by adding your Google Analytics or Facebook Pixel ID. This helps you understand who’s visiting your site, how they found it, and what actions they take—so you can improve your marketing performance and event reach.
How to Add Your Tracking ID
Go to your Event Dashboard.
Click Setup > Website > Advanced
Scroll down to the Advanced Tracking section
Paste your Google Analytics Measurement ID (e.g.
G-XXXXXXX) or Facebook Pixel ID (e.g.1234567890) into the relevant field:
To Save, click Update Tracking.
Your tracking code will now automatically be added to every page of your event website.
Where to Find Your IDs
Google Analytics (GA4):
Sign in to Google Analytics
Select your property.
Go to Admin > Data Streams > Web.
Copy your Measurement ID (starts with “G-”).
Facebook Pixel:
Go to Meta Events Manager.
Choose your Pixel.
Copy your Pixel ID from the overview page.
FAQ
Q: Can I add both Google Analytics and Facebook Pixel?
A: Yes. You can add both tracking IDs at the same time.
Q: How long does it take before I start seeing data?
A: Data usually appears in your Google Analytics or Meta dashboard within a few hours.
Q: Do I need to paste the full script code?
A: No. Just enter your ID number — EventCreate automatically installs the full tracking script for you.
Q: Can I use Google Tag Manager (GTM)?
A: Yes, currently this is only available as part of our Enterprise package. For details to set it up see: https://support.eventcreate.com/en/articles/12748790-can-i-use-google-tag-manager-gtm-with-eventcreate